Know what happened.
Know what it means.
A media report you can read, explain, and put in front of a client.
Sample / not live dataLocal services
Campaign delivery report
Illustrative campaign · One deployment · Example market
Metrics depend on the confirmed reporting scope and measurement definitions. Delivered does not mean inbox placement.
Accepted is not the same as seen.
Delivered counts messages accepted by recipient mail servers. It does not establish inbox placement or prove that someone read the message.
Clicks need a denominator.
This sample divides unique clickers by delivered emails. Reports should name the denominator and disclose any known automated activity or filtering limitations.
A click is not a customer.
Opens can be affected by privacy features. Leads and sales require separately configured tracking and attribution. We don’t turn email activity into invented outcomes.
Know what to expect.
Review the report format before you request a campaign. Available metrics and delivery details are confirmed with your campaign scope.